Most American girls never looked like Barbie, it’s true, but it’s also true that most American girls have never looked less like Barbie than they do right now,” Jessica Goldstein wrote for Think Progress. But that mold is more out of touch than ever. “Mattel is, literally, messing with the mold that made Barbie iconic in the first place. Various news outlets fired off hot takes questioning Barbie’s influence with such headlines as “Barbie is Past Saving” and “Did You Really Feel the Need to Identify With Your Barbie?” Some argued that Mattel took too long to catch up to other doll makers that have already made inclusiveness a selling point, and Barbie’s moment is over. “Apparently it is now politically incorrect to make wisecracks about dolls now in America… and I thought they were just toys.”Īpparently it is now Politically incorrect to make wise cracks about DOLLS now in America.hmmm and I thought they were just toys.:)- Kirstie Alley January 29, 2016
While parents and fans of the iconic blonde bombshell cheered the toymaker for making dolls that look more like real people, others couldn’t help rolling their eyes at what they saw as a last-ditch effort by Mattel to regain market share as Barbie loses ground to other dolls.Īctress Kirstie Alley emerged as a voice from this camp, asking on Twitter if the celebrations “seriously” implied that “Barbie needs to be taken seriously.” She stood her ground as people challenged her, reiterating the point that she does not “consider toys to be role models.” The original Barbie is still for sale as well. This question became the cynical undercurrent to news that Mattel unveiled new Barbie dolls in three new body shapes – petite, tall and curvy – and seven skin tones.
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